Anyone who loves Milwaukee or photography or both, will love this book. One hundred pages of glossy color photography, it is a passion project emerging from the days of pandemic. Local artist and photographer, Rochelle Weiner Carr has paired up with Bobby Tanzilo, writer for the “Urban Spelunking” column in OnMilwaukee, to create this book full of beautiful images and historical perspective.


A unique view of the East Side, Shorewood and Whitefish Bay

Size: 12” x 9”, 100 pages, hard cover, dust jacket
Price: $50.00

Published by Andiamo Creative, LLC. Photography, illustration, cover design and graphic design by Rochelle Weiner Carr. Historical perspective by contributing writer, Bobby Tanzilo.

Get notified when we're ready to take preorders!

The crowdfunding page should be up and running by mid-June 2021, where you will be able to place preorders for the book. Please provide your contact info below and we will add you to the list to be notified when the page is ready for orders. Thank you!


Rochelle Weiner Carr


Rochelle’s photographic style, influenced by an eye for graphic design and her fine art background, focuses on color and stylization. “Bright, sunny mornings are my favorite for taking photos. I like to frame the shots on the fly, and when I get home that's when I really start to play. I use software to manipulate the images, sometimes to an extreme degree, which can result in a hyper real or otherworldly appearance. That’s my favorite.”


Bobby Tanzilo

Contributing Writer

The book is organized into 7 sections: Lake Park, Historic Water Tower Neighborhood, Murray Hill, Upper East Side, Downer Woods, Shorewood and Whitefish Bay. Bobby Tanzilo, book author and columnist for "Urban Spelunking" in OnMilwaukee, has written a section on each of these areas of the city including interesting historical facts and data about the streets and homes you pass by every day.

We have merch!

We have set up a merch page on RedBubble - all merch purchases go toward funding the book publishing project. Thank you for your support!